india killed the video star
A while ago, Omar put up this post arguing that the ban on Indian movies in Pakistan will inhibit the Pakistani film industry from improving itself. He said that the lack of competition would allow the Pakistani industry to become complacent and settle for mediocrity.
Dog considers himself a die-hard 'liberal', so when he did this, I had to explain to him that it was, in fact, a fiscally conservative argument. A liberal would have wanted to protect the Pakistani film industry until it became good enough to compete in the global marketplace.
In general, my stand on this has veered tentatively on the side of protectionism. But that's not what this post is about. After all, loyal readers will know that tentativeness doesn't form the basis of too many posts here on billu.net.
What I would like to do, however, is draw some comparisons to television. A similar ban was placed some 3-4 years ago on Indian TV stations. Prior to this ban, there were only 2-3 Pakistani channels worth mentioning, and the only real attempt to go global was by broadcasting PTV to the UK and US and calling it “PTV World.” Other than that, the status quo had existed unchanged for a good 10-12 years. Meanwhile, Indian television was pouring into every middle-class Pakistani home.
Since the ban, no less than 62 privately-owned stations have emerged in Pakistan, with plans for another 9 by the end of the year. Coincidence? I think not.
There are, in fact, two reasons for this boom. The first is that the government has become a lot more tolerant of free speech than it once was. The second is that the prominence of Indian TV stations had made Pakistanis accustomed to cable television as a source of entertainment. Once these stations were removed, a concerted effort was made to replace them with local alternatives.
So protectionism, in a sense, led to the current media boom in Pakistan. But not exactly. It was not the banning of Indian stations per se that caused the change. Instead, it was the application of the ban after having grown used to the high quality product that generally accompanies global competition.
So the question is, could the same idea work for the Pakistani film industry? Possibly, but there are two very important differences. First, film and television are two very different products. A movie in the theater needs to capture the viewer's attention for a sustained period of time. Thus, Pakistani films would have to be of a very high caliber in order to compete with Bollywood's high budget extravaganzas. Television, on the other hand, succeeds in part because it is consumed in bulk. Because there are so many stations, it is possible to keep oneself entertained by switching between them. The quality of each station need not be particularly high, as long as it is mildly entertaining for short periods of time.
Second, despite the ban on Indian movies, there is a strong, and quite open, black market that deals in them. This makes it possible for the banned product to make it to Pakistani homes anyway, and neutralizes whatever protectionist effect the ban may have had.
In other words, the black market has made it so that the market is essentially already open. So, just like television a few years ago, Pakistan has grown accustomed to Indian movies as a source of entertainment. Point being, if the black market is shut down, then the dearth of quality films will force the Pakistani film industry to offer an alternative. Movies may be harder to make than TV shows, but if the growing professionalism of the media in Pakistan is any indicator, there should be no dearth of high quality, creative, and talented individuals to fill the void.
Of course, nobody is likely to take any sort of initiative on moving any of this forward. That’s the kind of thing that only happens in movies.